Consumer Insight at HarperCollins Christian Publishing
Director of Business Development, SoapBoxSample
Senior Account Executive, SoapBoxSample
Session 1
Understanding your readership can lead to new audiences. In this session you will learn how the latest innovative online research tools can maximize your impact and expand reach.
Senior Director of Marketing,
HarperCollins Christian Publishing
Session 2
Franklin is a Journey Mapping enthusiast with 20 years’ experience optimizing customer experiences in publishing, software, ecommerce, and retail sectors. His team at HCCP uses comprehensive Journey Mapping strategies on all product launch campaigns. This method has created exponential growth in customer engagement and it enables the team to raise the bar with every campaign. Franklin shares accessible, easy-to-apply tips and case studies on his blog, JourneyMappingWorks.com.
President, Hudson Bible and Partner, Peachtree Editorial Services
Session 3
In this session we will explore how to successfully engage customers on their terms before, during, and after a book's publication. Discussion topics will include bypassing Amazon, creating buzz, using blogs, building email lists, recruiting street teams, engaging Facebook, generating reviews, hosting giveaways, and learning from successful self-publishers.
HarperCollins Christian Publishing,
Audio Sales
Session 4
Jolene Barto is Audio Sales Marketing Manager at HarperCollins Christian Publishing, where she works alongside publishing teams to market over 300 audiobook titles per year. She has worked on campaigns for numerous New York Times bestselling authors’ audiobooks, such as Max Lucado, Lysa TerKeurst, and Rachel Hollis.
Digital Marketing Strategist,
Red Bird Social
Session 5
Helping authors, musicians, non profits, and small business owners stay focused on what makes them tick while leveraging the power of social media marketing is Stacy’s great passion. What started out as a love of being social on social media turned itself into a profession in 2010 when she experienced the power of digital media and how it could be leveraged as a megaphone that helped exponentially grow her clients’ businesses. The ever-changing digital marketing landscape continues it’s fast-paced trajectory since her days managing the social media for Love and Respect Ministries, FaithGateway, ChurchSource, Study Gateway, and HarperCollins Christian Publishing, and keeping up with the newest trends is what floats her boat! Since no single approach is right for every client, Stacy enjoys working with clients to develop and execute strategy around sales funnels, lead generation and content creation to tie the business goals in with their social media goals.
Content Partnership Manager,
YouVersion Bible App
Session 6
Jess works for the YouVersion Bible App as the Content Partnership Manager. Already installed on over 300 million unique devices all over the world, the Bible App offers a free Bible experience for smartphones, tablets, and online at Bible.com. YouVersion partners with ministries, publishers, and organizations who develop content for one of the app’s most popular features – Bible Plans- designed to help people study, understand, meditate on, and apply biblical truth to their lives. With over 900 Content Partners and nearly 5,500 Plans, Jess develops relationships with YouVersion’s partners and identifies ways the YouVersion community engages with scripture.
Co-founder, Overthink Group
Session 7
Jeffrey runs Overthink Group, a content marketing and strategy agency. He's been marketing to Christian audiences since 2010, and combines his obsessions with the Bible and education to help publishers, ministries, church extension funds, and software companies engage their audiences.
Sr. Director of Digital Marketing Strategy, Bibles
HarperCollins Christian Publishing Group
We thank the following companies for their support of the industry and the 2018 event:
For more information on sponsoring this event, contact [email protected]