How Editors and Publishers Can Compete with the Indie Author Revolution
There has never been a better time to be an author. However, with the dominance of Amazon, this may be the most difficult time to be a publisher. Indie writers of any genre and experience level can now self-publish, build a large following, buy advertising, and keep more profits for themselves. How do publishers compete in this new era and attract the best talent? Marketing consultant, Rob Eagar, helps authors and publishers further the reach and sales of their content. His extensive client base of publishers, traditional authors, and indie authors positions him at the forefront of the industry revolution. In this powerful session, Rob will help publishers, acquiring editors, and content/line editors understand why indie publishing is rapidly growing; why indie authors are besting their peers; what publishers can learn from this movement; and the critical role that editors play in the care of an author’s book. The goal of this session is to equip participants with a critical understanding to navigate this complex conversation with agents and authors.